In case you needed more proof as to how dumb big companies are, and just how "valued" your feedback is, Chris (The Social Customer Manifesto) reports the following:
"Forbes did a profile on ten customer-initiated corporate hate sites. Every corporation mentioned was contacted for the article. The responses from a few of the corporations, from the article:
Walmart: "We have seen some corporate complaint sites. We don't spend a lot of time on them."
Microsoft: "No comment."
Verizon: "What's really pathetic is not Verizon but this sort of lame Web site. In this day and age, anyone with a gripe can put up a Web site and make outrageous claims as the authors of this one did."
American Express: Did not return repeated phone calls.
I can just hear the spinmeisters now: "Shhh...no...no...just ignore them. They'll go away...
One word folks: Cluetrain