On the rise with Penthouse Magazine

The rise of the Internet has made life tough for the publishers of "adult" magazines- or so I've heard.  But it makes sense, with a stack of soft and not-so-soft porn freely available on the web, I often wonder why people still buy it in printed form at all.

But obviously I am not a media expert, and the media readership figures released this week prove just how much I know, because sales of adult magazines are on the rise (so to speak).

Sales of the local version of Penthouse jumped by 18.9% to an average of 53 026 a month.  It must be the quality of the articles.  Another adult title, Australian Hustler is also doing well, with its sales up 1.1%.  Although I believe Hustler isn't as big on the editorial side.

Of course the doyen of adult magazines, Playboy, quit the Australian scene years ago.

I wonder why this is so.  Most magazines and newspapers are in a tailspin of readership decline, as we turn to the internet and RSS feeds to keep ourselves informed &.. ahem.. entertained.

If anyone wants to conduct some research and tell me just what is so good about these magazines that they are experiencing industry defying increases in readership, I'd be happy to report your findings.

(I might regret that offer...we'll see)

Comments

[Clyde J Roberts]

Regarding why magazines are still popular, it is in my opinion a question of ergonomics. In this context it is still possible to, so to speak, " curl up in bed with a good book " whereas viewing pictures via a computer screen and keyboard leaves something to be desired in rhw tactile and visual sense and even laptops are still too bulky and awkward to be viewed satisfactorily while lying in bed.
I would have thought that this much was fairly obvious.

Cheers,
Have a nice day!!??

[Clyde J Roberts]

Regarding why magazines are still popular, it is in my opinion a question of ergonomics. In this context it is still possible to, so to speak, " curl up in bed with a good book " whereas viewing pictures via a computer screen and keyboard leaves something to be desired in rhw tactile and visual sense and even laptops are still too bulky and awkward to be viewed satisfactorily while lying in bed.
I would have thought that this much was fairly obvious.

Cheers,
Have a nice day!!??

[Clyde J Roberts]

Regarding why magazines are still popular, it is in my opinion a question of ergonomics. In this context it is still possible to, so to speak, " curl up in bed with a good book " whereas viewing pictures via a computer screen and keyboard leaves something to be desired in the tactile and visual sense and even laptops are still too bulky and awkward to be viewed satisfactorily while lying in bed.
I would have thought that this much was fairly obvious.

Cheers,
Have a nice day!!??

[Patrick Chitanie]

Hello Shannon,

Nice!!!! name you have if we talk about the Penthouse magazines, i hope you also looks like that.

Now talk about how i look to the Penthouse magazines.
Now i have a computer that means google and internet
i only look with mine computer to penthouse and playboy
and that means more instead of looking in a real magazine.
mine opinions about the penthouse magazines are that they
have lost from the computer web world.

Can you tell me something more about the future of the magazine world, has it a future if i see now because
every one has a computer and every one are searching
with that instead of buying a magazine.

Sincerely
Patrick Chitanie