The rise of the Internet has made life tough for the publishers of "adult" magazines- or so I've heard. But it makes sense, with a stack of soft and not-so-soft porn freely available on the web, I often wonder why people still buy it in printed form at all.
But obviously I am not a media expert, and the media readership figures released this week prove just how much I know, because sales of adult magazines are on the rise (so to speak).
Sales of the local version of Penthouse jumped by 18.9% to an average of 53 026 a month. It must be the quality of the articles. Another adult title, Australian Hustler is also doing well, with its sales up 1.1%. Although I believe Hustler isn't as big on the editorial side.
Of course the doyen of adult magazines, Playboy, quit the Australian scene years ago.
I wonder why this is so. Most magazines and newspapers are in a tailspin of readership decline, as we turn to the internet and RSS feeds to keep ourselves informed &.. ahem.. entertained.
If anyone wants to conduct some research and tell me just what is so good about these magazines that they are experiencing industry defying increases in readership, I'd be happy to report your findings.
(I might regret that offer...we'll see)