Remember Seth's little gem from last last week:
"Figure what the always is. Then do something else"
OK, let's apply that to a funeral:
Once the church ceremony is completed, the mourners follow a hearse from the chapel to the cemetery in their cars. Because it is impossible for the whole family to ride in the hearse, and to have one last trip with their loved one, they too, jump into the motorcade. And off they all go, lights ablaze, four mourners per car. Then they all file out to attend the graveside service, and jump back in their cars, and off to the wake.
That is what always happens. So an enterprising Australian funeral house (Tobin Brothers) has decided to do something different.
They have built a family funeral bus.
It will cater for up to a dozen mourners, who will be able to pile into the bus, fire up the DVD player, crack open the mini-bar, or have coffee and biscuits as they travel to the cemetery in style.
The bus' interior took four months to transform and features soft lighting, chrome handrails, tinted windows, pop-out cup holders and plush upholstery with leathers seats for the mourners. They will be able to choose everything from what is stocked in the bar fridge, which DVD is screened to what is heated in the Microwave (no cremation jokes please) and whether the tinted screen between to family and the coffin is up or down.
They spent A$200 000 on the bus, and hope that it will help them keep up with the trend towards choice and more personalised funeral services.
Different. Innovative. Unique.
Well done.
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