Came across this quote (from Professor Amanda Sinclair at Melbourne Business School) in the weekend AFR...
"The language that has grown up in management is wonderfully conveinient. It adds a patter of credibility and deters any confronting questions. Once you try to strip it away, you see that the basis of management is pretty simple, so you have to wonder why you've been using that language in the past. Is it to make something seem more important than it is?"
Yep, it makes people like Amanda feel "special", plus it keeps her employed....just check out the MBS website and count the weasel words:
"With purpose-built facilities and seamless offerings (huh? Does anyone know what a seamless offering is?)), Melbourne Business School has the resources and capacity to deliver value-added education solutions (a solution is always value added) for businesses, their managers and future leaders. The learning outcomes that we deliver (delivery of an outcome?) are designed to produce sustained change (change must always be sustained) and bottom-line results. Whether this manifests itself in a major life-changing experience for an individual or the direct enhancement of a company’s capabilities (exactly what does enhance mean anyway?), the learning outcomes from Melbourne Business School are highly actionable (not just actionable, but highly actionable)
Maybe the MBS is trying to beimportant than it really is?
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