‘Ericsson will provide ongoing services for the development and deployment of content based mobile services on a new, horizontal service delivery platform.’
If you don't understand that, don't worry. Maybe this will make sense to you:
‘Build the talent pipeline with required workforce capability... Talent management is under the leadership and culture umbrella of the change roadmap.
Nope? Welcome to the world of the Weasel Word and the Death Sentence!
One of the best books I read last year was Death Sentence by Don Watson (one time political speech writer and Paul Keating biographer). Death Sentence is a brilliant (profound and funny) little book in which Watson looks at how corporate and political speak is attacking and infiltrating every-day public speech, complete with its store of cliches, jargon, platitudes and weasel words to hide or twist the truth.
He followed that up late last year with Weasel Words, which is sort of like a Death Sentence Companion Dictionary, and now he has a new website; weaselwords.com. It has been set up in response to the flood of letters and emails sent to Don since the publication of his books:
We have asked people to send us examples of dead, silly or deceitful language. View their contributions in the Language Crimes section (and on this page). There are separate pages for Government, Education and Training and Job Ads.
There's a Confessions page for those who want to own up to using weasel words. And for rehabilitation purposes, Now we understand is where we post examples of exemplary language.
You can send in a quote (Contribute),talk to others on the forum, or (one of my favorites)see what the Gettysburg address looks like in PowerPoint on the Links page.
And if you need help discovering just how how easy it is to write managerial language, there is a Ready Reckoner to download.
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Posted by: yjnf bawhs | Sunday, March 08, 2009 at 10:26 PM