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Dan Keldsen

Bravo, and absolutely agree. For those who need a way to keep an eye on 'the market' and what conversations are happening about your company, fire up some google alerts and make sure someone is paying attention to that stream. Also, for far higher-end needs, take a look at the likes of Intelliseek's solutions in this area.

Also, you can read The Cluetrain Manifesto for free from the website of the same name.

I'd highly recommend reading James Surowiecki's 'The Wisdom of Crowds' as well. Between that, Cluetrain, and 'The Tipping Point' by Malcolm Gladwell, those should really open up your (and your executives/marketers/salespeople) eyes to modern living in the information age.


Hi Dan,
Thanks for dropping by, and for the reading tips. I have read Tipping Point and agree with your sentiments. As for The Wisdom of crowds, I ordered a copy this morning!


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